Tone of voice
The mandatory style guide that includes guidance on common grammatical, spelling and editorial queries.
Find out how to speak as the British Council and communicate in the British Council style.
See real on brand examples of how to reflect our tone of voice through your materials.
Understand who is doing the talking when you are writing on behalf of the British Council.
How to flex your tone for different audiences and create engaging copy that captures their attention.
Guidance on how to capture your audience’s attention and keep it and how to write for the web.
A useful writing checklist to help you ensure your writing style is on brand and in the British Council style.
How and when to commission a copywriter, to ensure your copy works as hard as it needs to.
© British Council 2012 - Last Updated 21.09.12