Brand guidelines
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Brand framework
Our brand positioning
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Our purpose statement
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Tone of voice
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Our tone of voice
What our tone is
What our tone is not
Talking as the brand
Flexing for your audience
Writing for different channels
Writing for the web
Writing for social media
Our social media dos and don’ts
Social media – examples
Best in breed
Your writing checklist
Commissioning a copywriter
Plain English
Visual identity
Our logo
Logo exceptions
Logo colourways
Logo size and positioning
When to use the black or white version of the logo
How to identify a correct logo
Downloading the logo
Animating the British Council logo
Trade mark management
Our typeface
British Council Sans exceptions
Accessibility
Typography
Typography checklist
A4 portrait typography
A4 landscape typography
A5 typography
Promotional toolkit typography
Report typography
Photography
Our style of photography
Our Asset Bank
How to find images in the Asset Bank
Other image libraries
Copyright and image rights
Commissioning a photographer
Commissioning promotional toolkit cut-outs
Data protection
Planning a photo shoot
Team roles
Plan your itinerary meticulously
Combining photo shoots with editorial and film capture
Agree your budget
Locations and permits
Local customs and knowledge
Selecting appropriate subjects
Data protection and usage
Props and equipment
Look book
Don’t let logistics let you down
Shooting formats
The shoot – a typical day
Print applications
Advertisements
Banners
Brochures
Certificates
CDs and DVDs
Folders
Invitations
Name badges
Posters
Press releases
Promotional toolkit
Reports
Word templates
Stationery
Letterheads
Compliment slips
Business cards
Envelopes
Legal Descriptor
Commissioning stationery
Branded goods
Print and production processes
Bags
Clothing
Pens and pencils
USB sticks
Commissioning branded goods
Branded goods checklist
Digital and social media
Our content management system
Favicons
Domain names
Web banners
E-newsletters / messages
E-invites
Online interactive / enhanced PDFs
Social media
Cover photo
Profile picture
Account name
About us text
Partners
Copyright
Setting up accounts
Twitter
Setting up your Twitter account
Facebook
Setting up your Facebook account
Setting up a Facebook group
Google+
Setting up your Google+ page
YouTube
Setting up your YouTube channel
Adding visuals to your channel
LinkedIn
Creating a LinkedIn group
Sina Weibo
Quick Response codes (QR)
Blogs
Writing for a website
Emails and signatures
Our essential digital checklist
Film and audio
General guidance
Is video right for you?
Make the video yourself or go with an agency?
Making a video yourself
Going with an agency
Advice on filming
Filming tips
Script and storyboards
Animatics
Duration of videos
Opening and closing logos
Intros
Outros
Watermarks
Video titles
Positioning: safety zones outlined for YouTube and Vimeo
Name straps
Subtitles
Text on screen – ‘Supers’
Music – soundtrack
Voiceover
Animation
Transitions
Formats and delivery
Copyright
Data protection
Signage and environments
Interior signage
Exterior signage
Office interiors
Events and exhibitions
British Council events
Third party events
PowerPoint
Your PowerPoint checklist
PowerPoint templates
Commissioning PowerPoint presentations
Other presentation software
Equal opportunities and diversity
The UK Disability Symbol
Accessibility
Other brands
Study UK
IELTS
Commissioning design
Responsibilities of agencies and clients
Commissioning a design agency
What services can design agencies offer?
How to write a good brief
The pitch process
The consultation process and extra charges
Reviewing the proposal
Should you follow brand guidelines?
Schedule of a typical design job
The Selector
The panel device
Using the panel device
Bespoke versions
Standalone version
Colours
Imagery
Examples
Partnerships
Getting started
Deciding your partnership branding type
Total overall investment
Decision tree
Risk assessment
Our purpose, values and charitable objectives
Partnership branding types
Lead partner brand
Checklist
Case study – lead partner brand
Example visual layouts
Additional guidance
Equal partner brand
Checklist
Case study – equal partner brand
Example visual layouts
Additional guidance
Specialist / ingredient partner brand
Checklist
Case study – specialist partner in a partnership that includes two partners
Example visual layouts
Additional guidance
Supporting partner brand
Checklist
Case study – supporting partner brand
Example visual layouts
Additional guidance
Why partner with us
British Council facts
Downloads
Logos
British Council ‘stacked’ logo
British Council Northern Ireland
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British Council Wales
British Council Cymru
British Council China – Consulate
British Council China – Embassy
British Council China – Exams
British Council Indonesia
British Council favicon
Fonts
Artwork templates
Advertisements
Banners
Brochures
Calendars
CDs and DVDs
Flyers
Folders
Intros
Outros
Invitations
Newsletters
Posters
PowerPoint
Stationery
Word templates
PowerPoint templates
PowerPoint templates – China Consulate
PowerPoint templates – China Embassy
PowerPoint templates – China Exams
Business training templates
Box file
Brochure template
Certificate
Landscape web banner
Name badge
Pull up banner
PowerPoint
Product information sheet
Events
Events templates – corporate
Events templates – dark blue
Events templates – green
Events templates – light blue
Events templates – purple
Events templates – red
Events templates – turquoise
The Selector
Selector swatches
Editable panel devices
© British Council 2018