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Brand framework
Tone of voice
- Our style guide
  - Most frequent errors
  - Words and phrases to avoid
  - Aa
  - Bb
  - Cc
  - Dd
  - Ee
  - Ff
  - Gg
  - Hh
  - Ii
  - Jj
  - Kk
  - Ll
  - Mm
  - Nn
  - Oo
  - Pp
  - Qq
  - Rr
  - Ss
  - Tt
  - Uu
  - Vv
  - Ww
  - 1-9
- Our tone of voice
- What our tone is
- What our tone is not
- Talking as the brand
- Flexing for your audience
- Writing for different channels
- Your writing checklist
- Commissioning a copywriter
- Plain English
Visual identity
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© British Council 2012 - Last Updated 29.11.17